The €497 Fix That Saved a €120k Commission
When a Genoa broker was about to lose his listing, one marketing kit turned everything around.
The Challenge
A freelance broker in Genoa had listed a 35m Sanlorenzo (€14.2M) for six weeks with zero viewings. The owner — frustrated — threatened to switch brokers.
The broker realized his mistake: his marketing looked like a charter listing, not a private sale. No exclusivity. No urgency. No mobile optimization.
The Solution
As a last resort, he invested €997 in the Premium Kit, emphasizing: “owner-used, never chartered, full Mediterranean service history.”
The kit included multilingual WhatsApp snippets (Italian + English) and a crisp technical summary — exactly what serious buyers needed to move fast.
The Results
— Freelance Broker, Genoa