Turning a Stale Listing into a BVI Charter Star
How a St. Maarten broker repositioned a €6.5M Lagoon for sale—and charter—using one cohesive kit.
The Challenge
A long-standing 65ft Lagoon 65 (€6.5M) had been listed for sale in Simpson Bay for over 4 months with zero traction. The owner was open to chartering it short-term, but the broker lacked materials that could serve dual purposes: selling the asset *and* showcasing its charter potential to BVI clients.
His old brochure felt dated—no lifestyle shots, no clear value prop for either buyers or charter guests.
The Solution
He invested in the Premium Kit to create a flexible, multi-use marketing suite.
- Provided drone footage, interior videos, and charter itinerary ideas
- We crafted a sell sheet highlighting resale value, a pitch deck emphasizing charter ROI, and social visuals showing sunset cocktails in Jost Van Dyke
- All assets delivered in 4 days—ready for both sales outreach and charter inquiries
“We sold it to a charter operator who’d seen our Instagram post. The same kit worked for both worlds.”
— Broker, St. Maarten
The Results
1
Sale closed
€6.5M
Sale price
3
Charter leads generated
4
Months off market